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Apart from being a qualified accountant, I focus on digital innovation and strategy for the finance function, avoiding wherever positive a lift and shift approach. There is no point investing in a new system and missing the chance to improve processes and enrich job roles. Get some bang for your buck:) I have spoken at a number of events on the topic of digital technology for a range of sector and have worked with a number of award-winning startups. As an IOD ambassador, I focus on supporting startups and SMEs.