Daniel Misra Jones Tony Morreale Kevin Beckberger Chris Argent

Smashing Sustained Digital Transformation: People First, Process Smart, Agility Always!

A Talk by Chris Argent , Tony Morreale , Kevin Beckberger and Daniel Misra Jones

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About this Talk

Digital transformation isn’t a one-and-done project; it’s an ongoing commitment. This session focuses on aligning people, processes, and a shared vision to drive continuous improvement. Discover how to foster team buy-in, reduce resistance, and prioritise human-centric technology adoption. The goal? Long-term, sustainable impact that positions finance as a leader of innovation and agility. This session will explore the blockers to transformation and how to overcome them.

20 May 2025, 12:00 PM

12:00 PM - 12:45 PM

About The Speakers

Chris Argent

Chris Argent

Founder & MD, GENCFO

Ex CFO & Finance Transformation Consultant, now Founder of GENCFO, the #1 community in the world, and Creator of the Digital Finance Function Awards


Tony Morreale

Tony Morreale

CFO, The Pet Lab Co


Kevin Beckberger

Kevin Beckberger

VP, Product Marketing, Planful


Daniel Misra Jones

Daniel Misra Jones

Finance Operations & People Director, Longbottom Co.