Meet The GENCFO Community

Tony Morreale Daniel Misra Jones Kevin Beckberger Chris Argent

Smashing Sustained Digital Transformation: People First, Process Smart, Agility Always!

A Talk by Tony Morreale , Daniel Misra Jones , Kevin Beckberger and Chris Argent

Proudly supported by

About this Talk

Digital transformation isn’t a one-and-done project; it’s an ongoing commitment. This session focuses on aligning people, processes, and a shared vision to drive continuous improvement. Discover how to foster team buy-in, reduce resistance, and prioritise human-centric technology adoption. The goal? Long-term, sustainable impact that positions finance as a leader of innovation and agility. This session will explore the blockers to transformation and how to overcome them.

20 May 2025, 12:00 PM

12:00 PM - 12:45 PM

About The Speakers

Tony Morreale

Tony Morreale

CFO, The Pet Lab Co


Daniel Misra Jones

Daniel Misra Jones

Finance Operations & People Director, Longbottom Co.


Kevin Beckberger

Kevin Beckberger

VP, Product Marketing, Planful


Chris Argent

Chris Argent

Founder & MD, GENCFO

Ex CFO & Finance Transformation Consultant, now Founder of GENCFO, the #1 community in the world, and Creator of the Digital Finance Function Awards